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		<title>Testimonial Advertising &#8211; The Secret to Insane Conversions</title>
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		<dc:creator><![CDATA[Tommy]]></dc:creator>
		<pubDate>Mon, 03 Jan 2022 12:20:50 +0000</pubDate>
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					<description><![CDATA[In order to do storytelling-driven marketing well, your company should never be the hero of the story. Your customers is. In order to tell a story, you need to know what it is you want people to take away from the experience. This means understanding who you audience is and what made them buy your [&#8230;]]]></description>
		
		
		
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		<title>Choosing the Best Video Marketing Agency for 2022</title>
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		<dc:creator><![CDATA[Tommy]]></dc:creator>
		<pubDate>Fri, 17 Dec 2021 22:41:49 +0000</pubDate>
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					<description><![CDATA[As the popularity of videos continues to grow, more businesses are turning to video marketing agencies to help them market their brand through video. In fact, according to HubSpot, 81% of B2B marketers plan to increase their investment in video marketing. In this article, we&#8217;ll go through what a video marketing agency does, why they&#8217;re [&#8230;]]]></description>
		
		
		
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		<title>Direct Response Copywriting Using Proven Personas</title>
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		<dc:creator><![CDATA[Tommy]]></dc:creator>
		<pubDate>Mon, 14 Jun 2021 11:49:26 +0000</pubDate>
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					<description><![CDATA[Blair Warren says people will do anything if you hit these 5 points (and I agree): Encourage their dreams Justify their failures Reduce their fears Confirm their suspicions Help them throw rocks at their enemies Integrate this with persona messaging, and you can do some serious damage on copy/sales.]]></description>
		
		
		
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